Our film The Chokeables has won Charity Film of the Year
We’re excited to announce that St John Ambulance has won
Charity Film of the Year award for The Chokeables!
To this day, we know that The Chokeables has saved 54 babies,
whose parents have said that they wouldn’t be alive today if it
wasn’t for our film. Before filming, we carried out research that
revealed parents worry most about their baby choking. This
40-second animation teaches lifesaving CPR and we pulled in the big
guns with David Walliams and Johnny Vegas voicing the
Over 375 charities entered the awards and over 43,000 members of
the public voted in the first round and we were shortlisted along
with the RSPC, RNLI, Alzheimer’s Society, Barnardo’s and Great
Ormond Street Hospital.
To win the overall award for film of the year for The Chokeables
is just incredible. We’d put everything into this and hoped it
would make an impact, but the success has knocked us sideways. We
have taught millions of people how to help a choking baby.
The video continues to receive millions of views whenever it’s
re-posted on social media. I love these stats but nothing beats
getting a message from a mum who has saved their baby thanks to our
video. There’s no greater reward than knowing we’ve reassured
parents and helped all those babies.
Emma Sheppard, Head of Communications, St John