CRM Campaign Executive (Retention)

Hybrid

Full Time/Fixed Term for 12 months (Maternity cover)

Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme

Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a dedicated team of over 1,416 employees and 31,000 volunteers, all working towards a common goal: saving lives through essential first aid services, training, and campaigning to put lifesaving skills at the heart of every community. As a charity with a long and illustrious history, we are proud of our past and excited about creating a healthier, safer, and more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

This is an exciting time of transformation with an opportunity to lead and mature the charity’s data maturity by leading a new data strategy. 

Job Summary

The role of CRM Campaign Executive (Retention) involves executing marketing campaigns in alignment with strategies developed by the CRM Campaign Manager. Responsibilities include managing customer data within CRM systems, developing campaign content and creative, coordinating campaign logistics, analysing campaign performance metrics and producing campaign performance reports. This role is essential in contributing to the organisation's strategic objectives in customer retention and engagement.

About You

You will be educated to GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5, demonstrated experience in executing marketing campaigns, preferably within a retention-focused role, to ensure familiarity with campaign implementation processes, Proficiency in managing customer data within CRM systems, with a keen attention to detail to ensure accuracy and completeness for segmentation and targeting efforts & Ability to coordinate campaign logistics effectively, including scheduling, asset production, and distribution, to ensure campaigns are executed seamlessly across multiple channels.

About the Role

• Implement marketing campaigns as per the strategies devised by the CRM Campaign Manager (Retention), ensuring alignment with retention and growth objectives.
• Collaborate with internal and external creatives to develop compelling email and direct mail content for customer retention campaigns, adhering to brand guidelines and featuring clear calls to action. This includes using creative assets to build emails within the CRM system.
• Monitor campaign performance metrics and KPIs, generating reports, and providing insights to evaluate effectiveness and inform future strategies.
• Assist in tracking campaign expenditure against budget allocations throughout the year, identifying variances, and supporting corrective action as necessary to optimise resource allocation.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

Find out more about us, including our Ask Me campaign, at www.sja.org.uk 

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.   At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups.  We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.   

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.